The pink tax is a form of gender-based pricing discrimination where products that are marketed toward women are, on average, more expensive than those marketed toward men—despite the products being the same, or substantially similar.
The pink tax is a form of gender-based pricing discrimination where products that are marketed toward women are, on average, more expensive than those marketed toward men—despite the products being the same, or substantially similar.
42 percent of products marketed towards girls and women are priced higher than those marketed towards men.
Products marketed towards girls and women cost an average of 7 percent more than those marketed towards boys and men.
On average, girls and women spend $1,351 on the pink tax every year.
There are several strategies that could be implemented at the company, state, and national level in order to narrow the gap. They could also result in more equitable working conditions and fair, transparent pay structures for all workers, regardless of gender.
Support companies who are taking a stand against the pink tax with gender-neutral pricing.
Talk to your state representatives, local retailers, and on social media. State that you’re not willing to pay these enhanced prices anymore.